Boost your CTR with trademark & copyright symbols

Copyright and Trademark symbols are important communicators. Use them in your ad text to protect brand identity and increase authority. They are also known to capture people's attention and increase click through rates.

Adding copyright and trademark symbols can be tricky if you're unfamiliar with keyboard shortcuts. Use the following shortcuts to create symbols in your favorite text editor, the AdWords Editor or straight into the AdWords web interface.

Shortcuts for Windows users:

• Copyright symbol: type ALT 0169. Press the ALT key down and type 0169 on your numeric keypad.
• Trademark symbol: type ALT 0153. Press the ALT key down and type 0153 on your numeric keypad. The trademark symbol should appear superscripted.
• Registered trademark: type ALT 0174. Press the ALT key down and type 0174 on your numeric keypad. The circled R registered trademark symbols ® can appear either on the baseline or be superscripted.

Shortcuts for Mac users:

• Copyright symbol: use Option-G.
• Trademark symbol: use Option-2
• Registered trademark: use Option-R

Please remember to check the AdWords trademark policy for your region before adding brand names to your ad copy. And if you're confused about what these symbols mean, the United States Patent and Trademark Office has a helpful guide on the subject.