Top 6 AdWords Ad Writing Tips

Give your Click-through-rate a lift with these top 6 tried and tested AdWords writing tips. Test these in your own ad groups and find the ones that work best for you.

Have a strong call-to-action Book Flights Book your flights with Opodo and save money on your holiday today! www.opodo.co.uk/late_deals Always add a call to action to your headline or ad text. The call to action should encourage visitors to click through and complete a conversion action on your site. Powerful generic calls to action include 'Buy', 'Book' and 'Save'. However, you should ultimately experiment with ones better suited to your industry.	Highlight special offers Discount Dell Laptops Save up to £234 on Laptops with Intel® Technology. Ends 22.12.09 www.Dell.com/uk Everyone likes a bargain. Special offers, exclusive deals and price promotions are fantastic attention-grabbers. Limited time offers could also work well. Experiment with offers either in your headline or prominent places in your ad text - towards the front and end of your copy.
Mention big brands New Windows® 7 Laptops Sony's VAIO laptops now feature the latest version of Windows® 7. www.Sony.co.uk/VAIO Adding a strong brand to your ad copy could lift your Click-through-rate. Symbols of authority such as ©, ® and ™ also help convey trust and authority. Please check the AdWords trademark policy for your region before adding brand names to your ad copy.	Use price points Australia Flights inc Tax Sydney from £564, Perth from £499 Melbourne from £555. Book now! www.DialAFlight.com If you operate in a price-driven industry, adding prices to your ad copy could lift your Click-through-rate. For larger ticket items, price points help pre-qualify clicks, ultimately delivering more targetted traffic. AdWords advertising policies require that prices shown in your ad be displayed on your website within 1-2 clicks of your ad's landing page.
Capitalisation Women's Evening Dresses Top Brand Dresses at Low Prices. Free Returns. Buy Online Now! www.very.co.uk Use capitalisation to make your ad stand out and focus attention on words that convert (such as Key Selling Points and calls to action). Please note that AdWords guidelines only allow advertisers to capitalise the first letter of each word.	Dynamic keyword insertion (DKI) disney world florida tickets Prices Slashed For 2010. Book Now. We Will Match Any Cheaper Price. www.Example.com DKI ensures that sections of your ad text (the headline, the copy and even the display URL) match a user's search. However, your landing page should also deliver on your ad's copy it you are to keep bounce rates down. Note: it is best to avoid DKI if your ad group has misspellings.

However, writing effective copy is about more than boosting your Click-through-rate. While effective ad text should draw attention, it should also set realistic expectations and prompt people to take a conversion action on your landing page.