Top 6 AdWords Ad Writing Tips

Give your Click-through-rate a lift with these top 6 tried and tested AdWords writing tips. Test these in your own ad groups and find the ones that work best for you.

Have a strong call-to-action Book Flights Book your flights with Opodo and save money on your holiday today! www.opodo.co.uk/late_deals Always add a call to action to your headline or ad text. The call to action should encourage visitors to click through and complete a conversion action on your site. Powerful generic calls to action include 'Buy', 'Book' and 'Save'. However, you should ultimately experiment with ones better suited to your industry.	Highlight special offers Discount Dell Laptops Save up to £234 on Laptops with Intel® Technology. Ends 22.12.09 www.Dell.com/uk Everyone likes a bargain. Special offers, exclusive deals and price promotions are fantastic attention-grabbers. Limited time offers could also work well. Experiment with offers either in your headline or prominent places in your ad text - towards the front and end of your copy.
Brand names New Windows® 7 Laptops Sony's VAIO laptops now feature the latest version of Windows® 7. www.Sony.co.uk/VAIO Mentioning a well known brand in your ad copy could lift your Click-through-rate. Symbols of authority such as ©, ® and ™ also help convey trust and authority. However, you should always check the Google AdWord trademark policy for your region before mentioning third party brands in your ad copy.	Use price points Australia Flights inc Tax Sydney from £564, Perth from £499 Melbourne from £555. Book now! www.DialAFlight.com If you operate in a price-driven industry, adding prices to your ad copy could lift your Click-through-rate. For larger ticket items, price points help pre-qualify clicks, which delivers more targetted traffic. AdWords advertising policies require that prices shown in your ad be displayed on your website within 1-2 clicks of your ad's landing page.
Capitalisation Women's Evening Dresses Top Brand Dresses at Low Prices. Free Returns. Buy Online Now! www.very.co.uk Use capitalisation to make your ad stand out and focus attention on words that convert (such as Key Selling Points and calls to action). Please note that AdWords guidelines only allow advertisers to capitalise the first letter of each word.	Dynamic keyword insertion disney world florida tickets Prices Slashed For 2010. Book Now. We Will Match Any Cheaper Price. www.Example.com Dynamic keyword insertion (DKI) places the keywords that triggered your ad in your ad's headline, text and/or display URL. It can help increase your click-through rate because your ad appears more relevant. However it isn't without its pitfalls. Your landing page should always deliver on your ad's promise to avoid increasing your CTR at the expense of your conversion rate. DKI can also generate bizarre ad text if you're not careful

However, writing effective copy is about more than boosting your Click-through-rate. While effective ad text should draw attention, it should also set realistic expectations and prompt people to take a conversion action on your landing page.