Google Sites led the U.S. core search market* in October with 65.4 percent of searches conducted, up from 64.9 percent in September. Yahoo! Sites were the second most popular search destinations (18.0 percent), followed by Microsoft Sites (9.9 percent). The Ask Network captured 3.9 percent of the search market, followed by AOL LLC with 2.9 percent.
Since the start of the year, both Google and Microsoft have grown at the expense of Yahoo!. The launch of Bing in early June** helped reverse the slide in Microsoft's fortunes, and lift its market share from 8.0 percent in May to 9.9 percent in October. In contrast, Yahoo! has lost ground without interruption, in spite of a homepage re-design. Yahoo! accounted for 18.0 percent of searches in October, down from 21.0 percent in January.
In recent weeks, Google and Microsoft have cranked up their search products, expanding into social media. Microsoft announced last October that Bing search results would soon pull in real-time posts from Facebook and Twitter. Bing's partnership with Twitter is live in beta at www.bing.com/twitter. Google has launched Social Search to help you find relevant public content from your friends and contacts. Social Search is now available to test as an experiment in Google Labs at www.google.com/experimental/. Rivalry between Google and Bing could see Yahoo!'s market share fall further.
Statistics sourced from: comScore qSearch
* Core searches are based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
** Bing launched on June 3rd but was available to some users a few days earlier.
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